Interactivity and the Gaming Industry

It can be said that the internet has created a gateway of opportunities for all types of industries. One such would be the gaming industry. Video games have been around as early as the 1960’s. The first that was created was called “Tennis for two” and was played using a giant Donner computer. 

Naturally, overtime, consoles and games have evolved and so have the industries marketing strategies.

Before, consumers were limited to only being exposed to video games when they either stepped into their favorite game stop, happened to view a commercial on the television, or if they were dedicated viewers of G4TV.

Now with the advantage of e-marketing business are able to target gamers from within the comfort of their homes. Gamers are no longer forced to only know of what’s available in stores, but they are able to research different genres of video games from all over the globe.  

This of course does come with some drawbacks. Gamers sometimes post what is called “Game play” or “Game Reviews” on sites such as “YouTube.” Here they have the opportunity to state their opinions on the graphics, controls, story ect. This could be detrimental to a games sale especially being that people more so remember negative Word of Mouth versus positive Word of Mouth.

Regardless of what is being said, the truth of the matter is the internet has enabled a myriad of opportunities for gamers and business’s alike.